EMG Marketing Group

Client:	3M \| National Marketing Plan World leader in providing innovative solutions to effectively manage electrical power, voice, video, and data networks.	"This was the best marketing money we have spent in years. The EMG market research was exceptional and offered us great insight into our market and our customers." — Darryl Torhjelm, Market Manager, 3M Canada
Summary:	The Challenge 3M required an aggressive marketing strategy and sales plan for launching new products, and a new plan for reinvigorating existing brands. The question 3M had was how to cost effectively collect the optimum market intelligence, and transform this into a functional product roadmap and marketing strategy The Solution 3M selected EMG Marketing Group to design a market research project and "go-to-market" strategy for 3M's new and existing products. The market research project examined Competition - Leaders, Competition, Market Share Products - Pricing, Packaging, Alternatives Customers - Purchase Influences,Buying Decisions Market - Segments, Market Size, Market Growth Channels - Product Needs, Channel Needs The Result The strategic initiatives created a coherent vision for the future expansion of the 3M electrical products division. the long term market initiatives designed by EMG continue to accelerate market growth , product awareness, and increased demand for 3M products
Services:	B2B Marketing, Branding and Design, Intelligent Consulting.
Downloads:	3M Case Study (PDF)