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The Opportunity
3M wanted to penetrate new industrial and commercial markets and drive new sales for their 3M JobBox product. The JobBox product line had not met sales expectations and 3M distributors had found the customized solution difficult to sell. 3M partnered with EMG Marketing Group to relaunch JobBox and penetrate new untapped markets.
The Solution
EMG Marketing Group designed and implemented a salesgeneration campaign targeting Industrial end-users, electrical engineers, project planners and large Industrial/Commercial contractors.
Using EMG’s highly accurate industry databases and proven direct-response sales strategies the campaign targeted 7,500 prospects within Alberta Industrial / Commercial markets.
The Result
Driving an 11% response rate and over 800 new qualified sales leads the Industrial/Commercial campaign successfully:
- Generated measurable, qualified high-potential sales leads
- Increased 3M industrial product specifications
- Grew over-the-counter product demand for 3M distributors
- Drove immediate new profitable product sales
3M was exceptionally pleased with the immediate success of the sales campaign. 3M had been told by their channels that there was little market interest in their product. The new market penetration and dramatic increase in product inquiries was a victory for the 3M product team.
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