Trade Ally Marketing Plan
The Challenge
BC Hydro's Power Smart team needed to motivate their BC Trade Allies to aggressively promote and implement energy efficient technologies; however, BC Hydro did not have the strategy or roadmap in place to accomplish this.
The Solution
EMG Marketing Group delivered a Trade Ally Marketing Plan, complete with an optimum, integrated mix of cost-effective, measurable, channel-friendly strategies and tactics. The marketing plan included direct-response mail campaigns, an Internet Marketing strategy, point-of-purchase distributor displays, a Trade Ally award program, and more.
The Result
EMG's plan and their programs and recommendations have influenced Trade Allies and business customers to act in ways that have changed the overall market environment in British Columbia for Commercial and Industrial energy efficiency, and has created increased demand for energy efficient technologies and services.
|
