EMG Delivers over 1,500+ Qualified Sales Leads in National Electrical Contractor Campaign
The Opportunity
Canlyte was determined to drive a dramatic increase in Keene, Widelite and Stonco sales in Q4 in order to achieve budgeted sales targets. Canlyte needed a strategy that would immediately drive national sales of their distributor inventory and brand loyalty for their Industrial/Commercial products.
The Solution
With less than 3 months remaining in their sales year and already into the profitable fall sales quarter, EMG Marketing Group launched a national sales campaign directly targeting every electrical contractor across Canada. EMG used their highly accurate North American electrical contractor database, their integrated direct marketing and multilingual capabilities (English, French and Spanish) and their 30 years of electrical industry sales expertise to design and implement the successful sales campaign.
EMG successfully managed all aspects of the ‘multi-distributor’ campaign including concept, creative design, list development, printing, campaign mailing, Internet marketing and web design, on-time delivery of campaign sales packages to participating distributor locations, distributor correspondence and campaign introduction, and sales leads response tracking, reporting, and results measurement.
The Results
The National Contractor Campaign created over 1,500 qualified sales leads for Keene, Wide-Lite and Stonco products. Designed and delivered by EMG Marketing Group in less than 3 weeks, the winning campaign achieved a 16% sales response rate; all respondents supplied proof of purchase for Keene, Wide-Lite and Stonco products purchased during the campaign period.
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