The Challenge
Stewart & Stevenson was there when the lights went out on August 14th, 2003. The power ‘Blackout’ affected much of the Eastern seaboard of the US costing businesses millions of dollars in lost revenues. Realizing a huge opportunity Stewart & Stevenson knew if they could get their message and product awareness directly to businesses effected by the blackout they could help prevent further losses to these businesses while driving new sales and new customer acquisition for their own products. The problem Stewart & Stevenson faced was how to reach these effected businesses quickly and effectively and with the right message and product offering.

The Solution
Stewart & Stevenson partnered with EMG Marketing Group to design and deliver a highly effective sales and product awareness strategy targeting specific businesses across the Northeastern US.

The campaign targeted thousands of business decision-makers in several targeted industries including property managers, electrical utilities, hospitals and food processing and manufacturing companies.

EMG used their highly accurate business database and designed and launched the entire campaign in under three weeks.

The Results
Within 7 days of the campaign launch Stewart & Stevenson received their first qualified sales lead. Over the next 12 weeks Stewart & Stevenson would receive over 700 new sales leads from companies specifically asking for Stewart & Stevenson power generators.

Stewart & Stevenson Case Study (PDF)