EMG Marketing Group

Client:	Wiremold \| Electrical Distribution Wiremold is a world leader in wire and cable management solutions, as well as power and data quality products	EMG successfully targeted our 'best' prospects. We received hundreds of new customers as well as product specifications for our new raceway product line. We will be using EMG again to launch new products. - Jim Taggert, CEO, Legrand
Summary:	The Challenge Wiremold wanted to get deeper penetration within specific commercial markets in order to drive new sales and product awareness for their high-quality raceway product line. The Solution EMG Marketing Group designed and implemented a sales generation campaign targeting key decision-makers within schools, hospitals, property management firms, as well as electrical contractors and engineers. The Results Driving a 12% response rate and over 600 new qualified sales leads, the new sales generation campaign generated measurable, qualified, high-potential sales leads, icreased Wiremold product specifications and awareness, grew over-the-counter product demand for Wiremold distributors, and drove immediate new profitable product sales.
Services:	B2B Marketing, Intelligent Consulting.
Downloads:	Wiremold Case Study (PDF)